About
Soen Flochlay
Founder of ProfilUp.
ProfilUp started from a simple observation: most LinkedIn profiles aren't poorly written for lack of talent, but for lack of method. The executive recruiters who charge $500/hr apply precise principles — headline structure, experience formatting, keyword density — that nobody ever explains to job seekers.
ProfilUp automates that method (inspired by Robert Half / Korn Ferry practices) to make it accessible in 30 seconds instead of a 2-hour consulting session. The guides published on this site follow the same logic: concrete, sourced method when figures are cited, no empty promises.
The guides
90+ practical guides on LinkedIn optimization, ATS filters, job search, and interviews — written and updated based on user feedback.
See all guides →A question, or a correction to flag on a guide? Get in touch.